E-TRAC AT PERTINENCEWe have identified lack of training or development Resources, Business support services and the depth of knowledge needed to focus on businesses from true âownershipâ perspective, as the major challenges confronting small and medium scale businesses. All of these leads to lowered expectations, lack of business and personal growth and frequent owner burnout. ETRAC is strategically positioned to improve upon and exploit these challenges to release captains of industries.
The goal of the ETRAC is to promote economic growth in Africa by providing sustainable employment-generation and microenterprise development services.
The strategic objectives of this initiative are to:
* Create access to practical microenterprise development services
* Develop access to viable employment generation services and
* Strengthen the financial and operational sustainability of job creation.
This is because Pertinence Limited have come to terms on the fact that economic growth and development can only be sustainable through the promotion of growth-enterprise in every sector of the economy.